PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

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Pharma Marketing Network

MARCH 25, 2023

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. “Direct-to-Consumer Advertising of Prescription Drugs.” Food and Drug Administration, 2021. “Pharmaceutical Advertising Spending in the US.”

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Pharmaceutical Technology

JANUARY 6, 2023

The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications. 2021 was a year of continued innovation and change in the Biopharmaceutical industry.

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pharmaphorum

JANUARY 9, 2023

The innovative prescription medicine industry faces a trifecta of challenges. Compared to major primary care markets of the late 1990s/early 2000s, specialty care markets see more and earlier competitive launches, and the market share achieved by each launch after is progressively reduced. Pharma boxed in?

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Pharmaceutical Technology

FEBRUARY 10, 2023

Dentists are responsible for 5-10% of antibiotic prescriptions worldwide , and thus a significant part of the overall global crisis. So often the Friday prescription is given so by the time a patient comes on Monday, they think the pain is under control, and can be given an injection. This reduced prescriptions a lot.

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Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. those with high patient volumes.

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Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. As you likely already know, Medicare Advantage is growing, and the landscape is becoming more competitive. Reassess compensation packages often to ensure they remain competitive. As a result, many U.S.

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. As we settle into our post-pandemic new normal, there will be a natural tendency for everyone, including doctors and patients, to feel tired of their accelerated digital dependency. 2021 Mar; 129(3): 179–181.]. Cancer Cytopathol.

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