World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

FEBRUARY 4, 2021

prescriptions of finasteride, as the drug is known, for hair loss increased to over 2.4 million in 2020, more than double the number in 2015, according to health data company IQVIA. Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more.

Pharma 180

Pharma Food and Drug Administration Side effects Safety 180

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). However, only 32% of patients trust pharma-developed apps. In this article, we’ll explore the most viable ways in which pharma can make a patient portal engaging.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” American Medical Association, 2020. billion in the US alone.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% This solution addresses the most common and costly reasons behind prescription abandonment.

Prescription 105

Prescription Medical Side effects Patients 105

European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. Article 63 EMA (29 January 2020).

Healthcare 80

Healthcare Healthcare Electronics Safety 80