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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

By 2020, that percentage plummeted to just 8%. While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded.

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. This is both a lost opportunity to provide care as well as raise awareness about preventive items that might be coming up.”.

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Embedding the Patient Point of View in Everything You Do

PM360

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

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GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. “’Life or death’: Experiences of insulin insecurity among adults with type 1 diabetes in the United States,” SSM Population Health , June 27, 2020.

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Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

PM360

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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The 7 Ps of Marketing

Healthcare Success

For medical organizations, the best packaging goes beyond mere window dressing and encompasses the entire patient experience (e.g., Aligning your patient’s tangible experiences with the image you want to convey is essential. Special offers (e.g., The place where you deliver care, how it looks, and how you treat patients matters.

Marketing 107