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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Online digital advertising is a mess.

Media 261
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Jazz Pharma uses flying pig for huge grey area DTC

World of DTC Marketing

billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC.

Pharma 181
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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes.

Leads 113
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After loss of exclusivity, small-molecule generics bite quick and hard, while biologics remain resilient

Clarivate

The AbbVie biologic lost exclusivity in Europe in 2018, but has held onto a dominant market share despite entry of multiple biosimilar competitors. Patient data for HUMIRA® tell a strikingly different story. These data show that HUMIRA is only being marginally affected, even as all of its biosimilar competitors are growing.”

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . The Resurgence of QR Codes in Health & Pharma. Prescription refills. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes.

Leads 52
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Why we need to support healthcare’s vital acceleration

pharmaphorum

While global health spending per capita was about US$1,100 in 2018, this is forecast to rise to US$1,700 by 2026, outpacing GDP growth over the same period. Secondly, pressure on healthcare spending is leading to greater consolidation. Overall, the industry is steadily becoming more consolidated and is likely to continue to do so.

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How to Utilize the Full Marketing Funnel Potential of Pharmacies

PM360

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. When it comes to pharma marketing, however, conversion should not be considered the last stage of the funnel. The pharmacy is no longer simply the last stop on a patient’s healthcare journey.