The right balance in DTC: Tv versus digital ads
World of DTC Marketing
MARCH 22, 2021
of all spend in 2018, far higher than television’s 30.8% The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Online digital advertising is a mess.
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