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The rise of prescription drug abuse and drug diversion

pharmaphorum

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. appeared first on World of DTC Marketing.com.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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New FDA head needs to examine the accelerated approval program

World of DTC Marketing

The FDA’s “accelerated approval” program expedites the evaluation process for new treatments so that patients can have access to them sooner. Between 2011 and 2018, cumulative spending on 44 FDA-approved oral targeted therapy drugs was $3.5

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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GAO Report on DTC/Medicare spending flawed

World of DTC Marketing

The report fails to acknowledge the role of HCPs in prescribing medications and empowered patients who may have been educated by DTC ads. This report is going to lead to more calls to limit DTC advertising. What percentage of patients did some research online before asking about/for an advertised drug?

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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. share of the advertising market as a whole.

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