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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

of all spend in 2018, far higher than television’s 30.8% Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research.

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Jazz Pharma uses flying pig for huge grey area DTC

World of DTC Marketing

billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01 Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC.

Pharma 181
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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 We are an obese country, and diabetes is getting worse.

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Healthcare Watch September 2022

PM360

Doctor Docs: Doctors Left Concerned After Roe v. Abortion bans have made it a felony to provide or attempt to provide an abortion, meaning doctors and clinics are the ones likely to be charged and tried, rather than individual patients. Patient Pages: Patients Refuse Prescription Use After Recalls. Wade Overturn.

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Health consumers: A long way off

World of DTC Marketing

trillion in 2018 – about $11,200 per person. Consumers are seeking and embracing health outside of the traditional bricks-and-mortar sites of hospitals, doctors’ offices, and diagnostic centers. Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. health care spending reached $3.7

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

Prescription refills. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. Doctors, nurses, and healthcare providers are already used to mobile devices and don’t need extra time or training to use QR codes. Patient verification.

Leads 112
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Curavit’s crystal ball – how will 2023 drive meaningful changes in clinical research

pharmaphorum

There are still many unknowns around getting DTx products on the formulary and how to prescribe them to patients – doctors can’t just write a prescription and send patients off to the local drugstore when prescribing the use of an app. 2018 Jul 5;1:27. November 2, 2018. NPJ Digit Med. doi: 10.1038/s41746-018-0032-6.

FDA 88