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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” Crown, 2016. (3)

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Staying abreast of regulations with NGS?based viral safety for faster, safer and more ethical lot release of our vaccines

European Pharmaceutical Review

Novavax is particularly sensitive to this matter and is looking for alternatives that will not only benefit the patients but align with a more ethical solution. First, we see a global trend of developing more ethical solutions for the safety testing of biologics. London: European Medicines Agency; 2016 [cited May 2022].

Ethics 85
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New Bill could enhance UK clinical trial regulation

European Pharmaceutical Review

This is according to a 2016 paper published in Clinical and Translational Oncology. A new sixty-day limit would be implemented for those conducting a trial to respond to Requests for Further Information (RFI) from the MHRA or Research Ethics Committees (RECs).

Ethics 88
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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Johnson & Johnson was one of the first major companies to make a public commitment to the SDGs in 2016. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.”

Pharma 103
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Transforming pharmaceutical manufacturing: The AI revolution

European Pharmaceutical Review

Adding these developments with the addition of connected IoT devices, supply chain restructuring and consideration for our code of ethics will give us a glimpse at how pharmaceutical production will look in future. 2016; 85(4):2048-2050. 2016; 12(7):878. Eur J Radiol. Jamshidi N, Eslami M. J Am Coll Radiol. Mol Syst Biol.

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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. This is also relevant as, in recent years, environmental and social issues have become increasingly important for companies.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly. 1 (2016) 3. Pharmaceutical companies must comply with strict regulations related to patient data privacy, and any breaches can result in significant fines and reputational damage. 8 (2018) 2.