pharmaphorum
SEPTEMBER 5, 2022
Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.
World of DTC Marketing
JUNE 27, 2021
Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
World of DTC Marketing
MARCH 19, 2021
In actual numbers, in 2015, poor diet was associated with over 52,200 colorectal cancer cases; over 14,400 mouth, pharynx and larynx cancers ; nearly 3,200 uterine cancers ; just over 3,000 cases of breast cancer in postmenopausal women; 2,000 kidney cancers ; nearly 1,600 stomach cancers ; and 1,000 liver cancers.
PM360
MAY 15, 2023
Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.
pharmaphorum
JULY 15, 2022
Teva launched its first generic in that year with a skinny label that excluded the heart failure use, as it was covered by a use patent that expired in 2015. Teva’s latest petition notes that the skinny label pathway “worked as intended for almost 40 years – until the Federal Circuit rewrote the inducement standard in this case.”
Contrarian Sales Techniques
APRIL 21, 2022
Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. Doctorate in pharmacy and can earn up to RM8,000 or more, depending on the years of service.
World of DTC Marketing
JANUARY 5, 2021
percent in 2015-2016. Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen. Research has shown that when some doctors tell patients to lose weight, many resort to “fast and dangerous” methods like OTC stimulants.
Expert insights. Personalized for you.
129 
Let's personalize your content