Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Until 2010, no regulatory approval pathway for biosimilars existed in the US and the first biosimilar was only approved in the US in 2015. The biosimilar market in the US may progress differently this time.

Competition 59

Competition Marketing FDA Physicians 59

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. An entire academic ecosystem is focused on physician “nudging.” Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan.

Marketing 52

Marketing Electronics Doctors Physicians 52

pharmaphorum

DECEMBER 15, 2022

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. We’re seeing everything from over-the-counter cold medication to cosmetic injection brands leverage different tiers of influencers.

Media 79

Media Healthcare Healthcare Education 79

Impetus Digital

JANUARY 3, 2023

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. We’re seeing everything from over-the-counter cold medication to cosmetic injection brands leverage different tiers of influencers.

Media 52

Media Healthcare Healthcare Recruitment 52

Evolve Your Success

MAY 23, 2023

With VR simulations, sales reps can now hone their skills in lifelike scenarios, giving them a competitive edge in the field. Around 2014 and 2015, Oculus launched a kick-starter campaign and created the first mass-market VR headset. My initial focus was I wanted to be a physician. How new is this space?

Training 52

Training Medical Sales Medical sales 52

Healthcare Success

JUNE 13, 2022

Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships. Here are four personalized healthcare marketing strategies you can employ to stay competitive: 1.

Healthcare 95

Healthcare Healthcare Marketing Patients 95