pharmaphorum
JANUARY 12, 2023
As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market.
World of DTC Marketing
NOVEMBER 24, 2021
Rapamycin was approved in 1999 and it’s also worth noting their Phase II was a tiny patient population. ” Research shows that cancer patients are more likely to declare bankruptcy than the average person. According to research, cancer patients are 2.65 The drug is rapamycin in a new albumin coating.
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World of DTC Marketing
SEPTEMBER 7, 2022
In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare. ASH Clinical News takes it a step further.
World of DTC Marketing
MAY 19, 2021
SUMMARY: “You’re spending all this money to make sure you make money rather than spending money to… help patients,” the California congresswoman told AbbVie’s, Richard Gonzalez. Pharmaceutical company AbbVie significantly inflated prices over the past two decades for patients in the U.S. But it get worse.
European Pharmaceutical Review
NOVEMBER 8, 2022
In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Conclusion.
PM360
MAY 15, 2023
Because nearly all prescriptions are now written electronically. When a patient meets predetermined triggering criteria, a brand message appears in the EHR. The Point of Care Marketing Association (POCMA) is the Go-to Source for POC Education/Advocacy Founded in 2013, POCMA supports the POC channel through education and advocacy.
Clarivate
APRIL 18, 2024
While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. RxPass offers more than 50 select prescriptions at no additional cost for $5 per month.
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