World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

Doctors 250

Doctors Patients Insurance Physicians 250

Medgadget

NOVEMBER 7, 2023

The technology is based on the observation of a doctor in the early 1800s, who noticed that their patients’ motor symptoms were significantly reduced when they traveled to their appointments over bumpy roads in a horse and carriage. Medgadget: How do patients manage their symptoms at present? How is this suboptimal?

Management 82

Management Medical Patients Doctors 82

European Pharmaceutical Review

OCTOBER 19, 2023

These diagnostics have significantly progressed based on rigorous Phase III trial designs and because of the impact these diagnostics have had on patient management. These diagnostics are also paired with therapeutics and act as an imaging biomarker to identify patients who may benefit from the paired therapies.

Food and Drug Administration 86

Food and Drug Administration Side effects Manufacturing Doctors 86

PM360

MAY 15, 2023

When a patient meets predetermined triggering criteria, a brand message appears in the EHR. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

Marketing 52

Marketing Electronics Doctors Physicians 52

Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. and Canada, and in 2013 my responsibilities expanded to lead the Central Corridor $2.5B

Healthcare 81

Healthcare Healthcare Leads Medical 81

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

Retail 52

Retail Healthcare Healthcare Physicians 52

Pharmaceutical Technology

FEBRUARY 1, 2023

RSV poses a particular threat to older and younger patients , and it is the single most common reason for most children being admitted to most US hospitals. Furthermore, the first vaccine may have more time to build “patient/practitioner familiarity and trust”, she says in an email to Pharmaceutical Technology.

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64