World of DTC Marketing

JANUARY 21, 2022

68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. The channel IS essential but not as important as your message.

Pharma reps 198

Pharma reps Pharma Rep Pharma Media 198

Medical Device Success

JANUARY 29, 2014

At these same websites you may find webcasts that you can watch. For example, today I watched a webinar on video marketing. Direct Marketing News webcasts – Managed by Haymarket Media, this site is a clearing house of news about direct marketing. On demand webinars [link]. Webinars and podcasts [link].

Education 100

Education Marketing Medical Insurance 100

World of DTC Marketing

JANUARY 11, 2022

With 68% of HCPs indicating webinars or webcasts as their most preferred channel to receive information, it is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their own terms when it comes to channel, content, and type of devices.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

World of DTC Marketing

JANUARY 26, 2022

With 68% of HCPs indicating webinars or webcasts as their most preferred channel to receive information, it is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their own terms when it comes to channel, content, and type of devices.

Marketing 202

Marketing Pharma Physicians Side effects 202

Copyright Clearance Center

JULY 13, 2023

CCC , a leader in advancing copyright, accelerating knowledge, and powering innovation, will present an interactive webcast – The State of Scholarly Metadata in 2023: Industry Insights From Around the Globe – on Thursday, 20 July at 11AM EDT/4 PM BST. July 13, 2023 – Danvers, Mass. –

Media 52

Media Ethics Management Government 52

LEVO Health

NOVEMBER 16, 2023

Educational Content is King With 68% of HCPs favoring webinars or webcasts, it’s clear that educational content can be a powerful tool for engagement, especially for younger HCPs who may prefer these interactive and tech-savvy formats. Strategies for Effective HCP Advertising on Digital Channels 1.

Education 52

Education Specialization Healthcare Healthcare 52

LEVO Health

FEBRUARY 8, 2024

For instance, 68% of HCPs favor webinars or webcasts for information, indicating a preference for engaging with pharma organizations on their terms. The United States In the US, HCPs show a clear preference for webinars and online journals over the marketing emails and websites commonly used by pharma companies. and 8:00 p.m.

Marketing 52

Marketing Pharma Safety Healthcare 52