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Looking back at 2022…

Impetus Digital

As we reflect back, there were a few standout moments: We officially launched multiple new programs , including HCP Community Boards , Ambassador programs , Digital Content Councils , educational e-learning portals , “build a case” patient case study activities, and more. About Impetus Digital.

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Five top tips for advancing DEI in research environments

Clarivate

Academic experts share how they’re shifting the cultural dial in favor of diversity, equity and inclusion There is now widespread acknowledgement that diversity strengthens research environments, creating a fairer, more equitable culture in which people from all backgrounds can thrive. How can we take action? National Science Foundation.

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The Pillars of Trust: Regulatory Compliance in Patient Engagement

PM360

Never mistake a Patient Ambassador® Program for a speaker bureau, a patient video for an online review, or a patient advisory board for just another market research effort. Most marketers probably get more excited over the latest shiny new AI tool than a dusty old rule book. We’re attracted by opportunity, not by limitations.

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Empowering Stroke Survivors: Interview with Kirsten Carroll, General Manager at Kandu Health

Medgadget

Another aspect of the program is to connect stroke survivors with each other so that they can support one another with encouragement and advice. Healthcare for stroke patients is primarily focused on acute care to limit the damage caused by the stroke. Many stroke survivors experience isolation, depression, and anxiety.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

That means pharma needs to do a better job of partnering with patient advocates, influencers, and ambassadors to get them involved, provide a peak behind the curtain, take in their feedback, and then let them tell their stories. What types of programs are you most interested in working on with a pharma company/patient? Noël Moossa.

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Our predictions for Pharma in 2023

Impetus Digital

It is the time of year when everyone predicts what the next 12 months will hold. At Impetus Digital, we get a first-hand look into evolving industry trends daily from our clients and their advisors, putting us in a unique position to make these predictions. Medical Affairs evolving and embracing digital transformation. Let’s dive in!

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A Leader’s Journey From Surgical Tech Sales To Startup Global Director With Jennifer McLaughlin

Evolve Your Success

Jennifer also shares her inspiring journey in the medical sales industry, breaking down several tips on becoming an effective and relatable brand ambassador. Predictive technology is employed in the medical scene to treat certain illnesses before they worsen or cause major complications. I hope you enjoy this interview. How are you, Sam?

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