Beyond the Battle Card: Training Your Reps to Go Up Against a New Competitor
Quantified
JULY 27, 2023
Your sales team is underskilled—especially when going up against the competition. At least, that’s what the people training them say. According to a recent report from McKinsey , 55% of surveyed sales leaders said only half of their sales force has the required capabilities. It’s time to go beyond the battle card.
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