pharmaphorum

OCTOBER 18, 2022

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

Manufacturing 52

Manufacturing Pharma Marketing Medical 52

pharmaphorum

NOVEMBER 27, 2022

Supply chain challenges take many forms in pharma – from capacity issues, to managing excess safety stock, and ensuring accurate supplier communication. Better communication with traceable data. Here’s how applying automaton in pharmaceutical labs can help address these. Reducing capacity issues.

Pharma 104

Pharma Safety Pharmaceutical Manufacturing 104

Contrarian Sales Techniques

JANUARY 23, 2024

Well, I've been there, navigated the CNPR maze myself, and emerged (hopefully) the other side a certified, career-ready pharma pro. And of course, the art of the sale shines bright, with modules honing your communication skills, presentation techniques, and the delicate dance of ethical marketing. But where do you begin?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Ethics 52

pharmaphorum

JANUARY 31, 2023

Even when medical providers communicate this information to patients, it can be confusing or overwhelming, often leaving people feeling like they’ve been left in the dark. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of.

Patients 52

Patients Pharma Side effects Education 52

Healthcare Success

MAY 3, 2021

But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. They have less concern about the straight-up price tag. Simplicity is good.

Distribution 90

Distribution Marketing Healthcare Healthcare 90

Pharmaceutical Technology

MARCH 22, 2023

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

Food and Drug Administration 105

Food and Drug Administration Electronics Pharma FDA 105

PM360

OCTOBER 28, 2022

Pharma marketers have to deal with a lot of headache-inducing complexities and restrictions that don’t impede their counterparts in less regulated industries. First, as every pharma marketer knows, Medical Legal Regulatory (MLR) review and approval is a legal layer of consumer protection, confidence, and clarity.

Marketing 98

Marketing Pharma Consulting Management 98