Pharmaceutical Technology

MAY 2, 2023

Immuno-oncology (IO) agents have transformed the cancer therapeutics landscape, driving long-term remissions in a subset of patients who historically had limited options. Although a subset of patients derives long-term benefits from IO therapies, a high percentage of patients still fail to respond or develop resistance to IO therapy.

Physicians 52

Physicians Marketing Patients Manufacturing 52

pharmaphorum

NOVEMBER 24, 2022

The phase 3 ESCAPE-TRD study in 676 patients revealed that significantly more of those treated with Spravato were able to achieve remission from symptoms of depression without a relapse over 32 weeks of follow-up compared to quetiapine. and 14.1%, respectively.

Sales 52

Sales Patients Competition Marketing 52

pharmaphorum

JULY 25, 2022

The EMA’s human medicines committee has recommended approval of Johnson & Johnson’s Tecvayli as a fourth-line therapy for multiple myeloma , joining a growing group of BCMA-targeted therapies for the blood cancer. In the MagnetisMM-3 trial, elranatamab was associated with an ORR of 60.6%

Medicine 52

Medicine FDA Recruitment Patients 52

pharmaphorum

DECEMBER 23, 2022

There’s been huge progress in treatments for blood cancer in recent years – but drawbacks of expensive CAR-T cell and injected antibody therapies have led drug developers to look at novel oral therapies as patient-friendly alternatives. Of these patients, seven have been treated at the recommended phase II dose (RP2D) and regimen.

Side effects 52

Side effects Patients Medical Medicine 52

PM360

NOVEMBER 12, 2023

And how can they determine what data will lead to the most meaningful change for their campaigns, healthcare professionals (HCPs), and ultimately patients? This not only strengthens the relationship with the HCP, it also can help connect patients to the information they are already searching for.”

Marketing 59

Marketing Media Patients Healthcare 59

LEVO Health

JANUARY 13, 2021

Having a social media presence for your practice is becoming an essential tool for creating brand awareness and engaging with patients, which leads to more web traffic, leads, and appointments. Most importantly, it helps to humanize your practice, which is becoming increasingly important among patients who take an active role in their health.

Media 52

Media Healthcare Healthcare Medical 52

Healthcare Success

JULY 11, 2022

Turning Google data into clinical insights and integrating it into your operational processes helps healthcare brands improve patient care by providing test results and diagnoses more quickly, recommending preventive measures and more personalized treatment, and offering more informed decision-making to patients. Empower patients.

Healthcare 96

Healthcare Healthcare Patients Marketing 96

European Pharmaceutical Review

AUGUST 24, 2022

there are 14 approved ADCs on the global market, all for oncology indications, and over 140 ADCs currently in clinical development” More than 20 years ago, the first ADC, Mylotarg, was approved for use in patients with relapsed or refractory acute myeloid leukaemia (AML). The culmination of two decades of learning.

Engineering 83

Engineering Side effects Marketing Patients 83

Healthcare Success

OCTOBER 3, 2022

For example, if your healthcare organization specializes in restorative and cosmetic dentistry, focus on creating unique content for your services and include trust signals like testimonials, patient reviews, before and after images, or membership badges to build confidence in your practice. include meta descriptions, tags, and images).

Engineering 57

Engineering Healthcare Healthcare Education 57

pharmaphorum

NOVEMBER 16, 2022

The advancements made in drug development over the last decade have seen the arrival of a number of treatments that offer one-time cures and more effective therapies for conditions in smaller patient populations. Advanced therapies have changed the treatment landscape for the industry and for patients. However, with a price tag of €1.58

Medicine 123

Medicine Marketing Healthcare Healthcare 123

Contrarian Sales Techniques

DECEMBER 4, 2023

Group similar items together – keep all drug samples in one area, brochures and literature in another, and personal items separate. Personalize with Name Tags or Initials: A Personal Touch Adding a name tag or your initials can give your sample bag a personal touch.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

PM360

SEPTEMBER 7, 2023

The “Kama Sutra” for Parkinson’s patients. A card game designed to help hemophilia patients exercise. A virtual product launch for patients akin to an iPhone debut. All of these are examples of how companies are taking a little more unconventional approach to patient engagement. Marketing and Patient Engagement, argenx.

Patients 105

Patients Pharma Education Doctors 105

Map My Customers

AUGUST 2, 2022

Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag. Tip #2: Become an Expert in Your Product/Medical Specialization Surgeons and medical personnel view their sales reps as partners in understanding and obtaining the highest quality products for their patients. 

Medical sales reps 79

Medical sales reps Medical sales Sales Medical 79

Healthcare Success

NOVEMBER 17, 2023

The healthcare industry is evolving, too, so it’s crucial to stay ahead of emerging trends—like the rise of healthcare consumerism and the intrinsic value of creating a positive patient experience—or risk falling behind your competition. For example, the weight loss industry has undergone a major branding shift in recent years.

Healthcare 72

Healthcare Healthcare Marketing Media 72

Evolve Your Success

DECEMBER 27, 2022

I don’t think it’s fun for the patient, but to me, as a nurse, I find it very fascinating. Sterile processing is the department within the hospital that is making sure that every instrument we use on every single patient is clean, sterile, free from contamination, and free from any harm that we could cause to a patient.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Medico Reach

AUGUST 30, 2022

Anyone could post a query using the tag YESMAMM, and they would get an immediate response. New York Presbyterian Hospital’s ‘Patient Stories’. Healthcare advertisements that feature patient experiences can evoke powerful emotions. It hosted a campaign that highlighted the real-life experiences of patients.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

Evolve Your Success

APRIL 25, 2023

You’re prepared to help these patients.” What I’ve learned from guys before me is, “You’re trying to set the stage because we’re helping patients.” We’re there to get everybody prepared and everything necessary, so the surgeons are in their best mindset in order to have a perfect surgery and to help that patient. We are dead.

Sales 52

Sales Medical sales Medical Training 52

Cadensee

JANUARY 1, 2022

22:15 Doesn't the scoring system create more anxiety with the patient? Will the patients know how to act upon it when there is no 100% certainty? 24:27 Do you give patients the option to call a live person and discuss or get clarifications on the report? I managed development groups. So, we really cover all of them.

Marketing 52

Marketing Physicians Medical Healthcare 52

World of DTC Marketing

JUNE 16, 2021

The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. Even people who are insured have issues.

Prescription 180

Prescription Government Insurance Pharma 180