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Unexpected Factors when Selling to Physicians

Scott’s Directories

Some factors have hindered the ease of accessibility to physicians to make direct sales. And a large majority of physicians are not in the position to accept products and services as there is a decreasing amount of independent practices. percent) of patient care physicians had an ownership stake in their practice (Exhibit 1).

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Challenges in the Medical Sales Industry

MedReps

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Then, there are internal hurdles like compliance standards and ever-increasing goals.

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What Doctors Expect from Medical Sales Reps

MedReps

Doctors prefer their sales reps to come with information from studies or details gleaned by experts that might fit or relate to their medical specialty. By directly quoting these sources and then asking the physician if this fits their patients, it shows that the sales rep has done their homework and knows how the medication can be used.

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Gaining Power Through Evidence-Based Selling

MedReps

Keep reading as we go over just how well this approach will work to help you meet your sales goals. Physicians, nurses and their respective assistants spend their time reading up on the most recent studies to see if they can find something that works better for their patients than what they’re currently doing or using.

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Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results

PM360

Macroeconomic Factors The pandemic really changed the game, driven by several disruptions that changed physician and patient behavior forever. 3 However, research from IQVIA suggests that physicians who are comfortable treating and managing patients online are reluctant to start a new drug online.

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Marketing Medical Equipment in Saskatchewan

Scott’s Directories

You might have a list of physicians in Saskatchewan that you want to market your product to, but sellers often overlook their audience’s needs. Considering independent distributors will help you achieve your sales goals quicker. Understanding Your Audience is Essential.

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How to Be Both Competitive and Professional in Sales

MedReps

Working in medical sales requires a number of important skills. In addition to these skills, you also need to be able to be both competitive and professional in order to meet your sales goals. Balancing Your Competitive and Professional Sides as a Sales Rep. Use Your Data and Take Plenty of Notes.