article thumbnail

Reaching HCPs online

World of DTC Marketing

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 3hree: DMD – DMD can precisely target HCPs using your product website and email. Where to start?

Doctors 286
article thumbnail

How to Boost Pharma Sales AI Training with AI Insights

Quantified

They also need to know which conditions each medication treats and accurately convey their therapeutic benefits, safety profiles, possible side effects, and the most recent data available related to patient outcomes. Even the most experienced pharma reps need time to learn product specs, sales processes, and corporate culture.