PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

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Physicians Pharma reps Pharma Rep Media 90

Rep-Lite

FEBRUARY 23, 2024

Definition and Role A pharmaceutical sales representative , colloquially known as a pharma rep, is a professional who markets and promotes prescription drugs to medical providers.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. doi: [link].

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.

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Pharmaceutical Sales Training Sales Pharmaceutical 52