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ELITE 2023 Sales MVP Laura Blair of ConnectiveRx

PM360

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Interestingly, her approach was not only shaped by professional aptitude. Laura is not shy about sharing her cancer experience.

Sales 94
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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

Introducing physicians to new care plan options, including medications, and educating them about new therapeutic alternatives has become more challenging. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes.

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The Challenge of Growing Pharma Sales

Quantified

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

Sales 52
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Pandemic Innovators: Pharma Marketing Strategies that Reinvent the In-Person Conversation

Pharmaceutical Representative Training

The end goal of a successful marketing interaction is a patient receiving his or her medication from their pharmacy and becoming their own self-advocate from inside their home. Data sourced from this method isolates prescribing history, medical associations, expertise, and competitor drug products. The technology identifies.

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How to Get into Pharmaceutical Sales

Rep-Lite

In this article, we’ll delve into the intricacies of how to get into pharmaceutical sales and the pivotal role of training. What is Pharmaceutical Sales? The specific qualifications and requirements for pharmaceutical sales reps may vary from one pharmaceutical company to another. Sales experience is highly valued.