World of DTC Marketing
JANUARY 21, 2022
In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.
Spotio
FEBRUARY 23, 2023
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. We have yet to talk about the increased level of competition that modern reps have to deal with.
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Impetus Digital
NOVEMBER 23, 2023
In turn, these can be disseminated to the target audience via medical association newsletters, secure online community boards, websites, social media, etc. Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.” Some physicians still prefer to communicate via emails.
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Networking plays a pivotal role in opening doors to new opportunities, insights, and mentorships.
Pharma Marketing Network
OCTOBER 13, 2020
On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible. Similar to the spike in the use of telemedicine between patients and physicians, there has been a spike in virtual detailing between pharma reps and physicians.
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