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8 SEO Tips for Pharma Websites

PM360

What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment Audience Target the public and healthcare professionals in separate areas or pages with appropriate keywords. Make sure they are compliant with pharmaceutical marketing regulations.

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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

As a result, it faces unique SEO challenges, such as: Patient privacy and regulatory compliance Healthcare organizations must comply with strict privacy regulations (e.g., Search queries Keyword research can be tricky in the medical space. Content accuracy is critical for ensuring high-ranking web pages. What Is Healthcare SEM?

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What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?

LEVO Health

SEO is the practice of optimizing a website to rank higher in search engine results for relevant keywords and phrases. Moreover, healthcare websites must abide by industry-specific regulations to remain compliant with SEO standards. Keywords that are too general will lead to more competition and a less targeted audience.

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The Importance of Semantic Search Capabilities for Life Sciences Orgs

Copyright Clearance Center

Google recognizes that “drug approval” relates to “government regulations.” For example, a query for “rare disease drug approval” would include results for the Orphan Drug Act from the FDA. It also knows “orphan drug” and “rare disease” are associated, though different terms are used. Compare this to another scenario.

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Entry-Level Pharma Sales: It's More Than Just a Job Search (Here's Why)

Contrarian Sales Techniques

Regulatory compliance: Familiarize yourself with relevant regulations that govern pharmaceutical sales practices. Stay up-to-date: Continuously learn and stay updated on industry trends, advancements, and regulations. This could include therapeutic areas (e.g., oncology, cardiology), product types (e.g.,

Sales 52
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Crafting an Exceptional Medical Sales Rep Resume: Examples and Tips

Rep-Lite

Use impactful language and keywords relevant to the industry. Use impactful language and keywords that align with the job description. This can include certifications in medical sales or related areas, such as product knowledge or healthcare regulations. Understand the company’s values, products, and goals.

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How to Respond to Patient Reviews (+ Free Examples)

Healthcare Success

Beware of violating HIPAA regulations, and always check with your attorney for advice regarding these responses or any others you post online. Bonus tip: Include one targeted keyword or keyword phrase (e.g., Doing so will improve your review response strategy and online reputation. Thank the reviewer again.