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10 Ways AI/ML Technologies Can Enhance Software Quality in the Life Sciences Industry

PM360

Food & Drug Administration’s proposed Computer System Assurance (CSA) guidelines, the old methods of unit tests and standardized manual and automated testing are no longer adequate for ensuring both solution security and healthcare outcomes. The good news?

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The (inevitable) digital transformation of Medical Affairs

Impetus Digital

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. The pandemic accelerated the uptake of virtual meeting and event technologies. MA is empowered to shape new standards in communication of medical information.

Medical 52
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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Will Big Tech’s moves within healthcare force the industry to change how it operates? Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Not all healthcare professionals are open to working with these new solutions,” explains Ødum. A fresh approach.

Medical 52
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Five Ways Asia Pacific Life Science Industry Leaders Are Enhancing Customer Experience

Veeva

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Get stakeholder buy in on the “why”. About Veeva.

Pharma 52
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How to communicate medical insights effectively?

eMediWrite

Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively, medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. The definition of an “insight” is inconsistent as per the medical affairs function.

Medical 52
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How Asia Pacific Medical Teams are Using Real-Time Data to Transform Interactions with Experts

Veeva

One of the biggest challenges for MSLs is finding accurate, real-time information on KOLs in the healthcare industry. This is particularly important due to the high value of an interaction between medical science liaisons (MSLs) and (key opinion leaders) KOLs. The answer to these questions is yes.

Medical 52