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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. “The ethics of artificial intelligence.”

Ethics 52
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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

Life science companies are increasingly using advanced technologies like artificial intelligence (AI), machine learning (ML) and blockchain to improve data quality and integrity by detecting anomalies in data and establishing tamper-proof audit trails for all data-related activities Data governance. Training and education.

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How do Healthcare AI Developers (and Buyers) Stay Ahead of the Regulatory Curve?

Nixon Gwilt Law

Its three separate Rules (Security, Privacy, and Breach) impose a variety of security controls, documentation, governance, and notice requirements on custodians of protected health information (PHI). The HTI-1 Final Rule is an AI disclosure and governance rule published by the US Department of Health and Human Services (HHS).

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Why Is FDA Issuing Fewer Marketing Violation Letters?

Pharma Marketing Network

While maintaining a vigilant approach to marketing compliance is crucial, the FDA may be strategically choosing to address more immediate public health concerns, leading to fewer marketing violation letters being issued. The post Why Is FDA Issuing Fewer Marketing Violation Letters? appeared first on Pharma Marketing Network.

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Aggressive Selling: The High-Stakes Game of Push and Profit

Contrarian Sales Techniques

Salespeople are trained to create a sense of urgency, employing tactics like limited-time offers or exclusive deals. Ethical Considerations: The Fine Line in Sales The Question of Morality in Sales Techniques The ethics of aggressive selling are often debated. The Psychology Behind the Push Subtle Persuasion or Blatant Coercion?

Ethics 40
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CCC to Host Interactive Webcast on ‘The State of Scholarly Metadata in 2023: Industry Insights From Around the Globe’

Copyright Clearance Center

Speakers include Randy Townsend , Editor in Chief, GW Journal of Ethics in Publishing, President, SSP; Ana Heredia , PhD, Affiliate Senior Associate, Maverick Publishing Specialists; and Wolfgang Mayer , Head of E-Resource Management, University of Vienna.

Media 52
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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

Hiring, training, and managing sales representatives were never cheap. PharmaKinnex knows that identifying, qualifying, and then directing leads toward a successful sale is extremely difficult in today’s environment. Higher Travel & Marketing Costs. Increased Product & Legal Knowledge Requirements.

Pharma 52