article thumbnail

The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

article thumbnail

The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How do Healthcare AI Developers (and Buyers) Stay Ahead of the Regulatory Curve?

Nixon Gwilt Law

The rule applies to developers of Certified Electronic Health Record Technology (CEHRT), particularly those who incorporate predictive decision support interventions (DSIs) into their products. Valid: Confirms that DSIs are scientifically and statistically sound, providing reliable predictions based on the data and methodologies employed.

article thumbnail

Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources

PM360

These questions raise many implications, but advancements in healthcare data and analytics can make a huge impact on patients and healthcare providers, including reducing time to diagnosis and increasing connectivity for patients to the right providers, well-matched trials, and patient communities.

article thumbnail

Mastering the Art of Presentation: Choosing the Perfect Sample Bag for Pharma Sales Success

Contrarian Sales Techniques

The ideal sample bag should be spacious enough to hold all necessary samples, literature, and electronic devices like tablets or laptops. Professional Appearance: Reflecting Brand Values Finally, the appearance of the sample bag should align with the professional and ethical standards of the pharmaceutical industry.

Sales 52
article thumbnail

Facing the Challenges and Opportunities in Digital Health Data Security

Impetus Digital

The healthcare industry is embracing digital health technologies to improve patient care and outcomes. However, as more health data is collected and stored electronically, there is a greater risk of data breaches and cyberattacks. Addressing the ethical implications of using technology in medicine. ? Challenge: Accessibility.

article thumbnail

How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Why Pursue a Career in Pharmaceutical Sales?