Contrarian Sales Techniques

MAY 17, 2024

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. I remember my first training session vividly – it was intense, informative, and somewhat intimidating. Back then, training was heavily focused on product knowledge.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Welcome to the world where sales training isn't just a formality. It's the secret sauce to thriving in the pharma industry. That’s right. But it wasn't just about being personable.

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World of DTC Marketing

JANUARY 11, 2022

While the adoption of digital channels for remote engagement has increased in the recent past, HCPs’ usage of such channels for small interactions with pharma companies or for monitoring patients remotely could be better. Oncologists, for example, have different relationships with pharma reps than GP physicians.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?

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Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients.

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Rep-Lite

DECEMBER 7, 2023

In this article, we’ll delve into the intricacies of how to get into pharmaceutical sales and the pivotal role of training. The specific qualifications and requirements for pharmaceutical sales reps may vary from one pharmaceutical company to another. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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