World of DTC Marketing

OCTOBER 13, 2021

SUMMARY : Digital marketing is too damn important to leave to your agency. Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. There it was again. I was hired to do an analytic report for a client’s website, and the results were poor. Although the raw number of visitors was in the thousands, the bounce rate was 89%, time on site was under a minute and pages viewed was 1.8.

Pharma 218

Pharma Side effects Marketing Sales 218

Pharma Marketing Network

OCTOBER 13, 2021

At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still

Healthcare 98

Healthcare Healthcare Networking Pharmaceutical 98

Clarify Health

OCTOBER 13, 2021

Unwarranted clinical variation is costly for both health systems and payers. In order to address this, both health plans and providers need to access trusted insights with transparent, case-mix adjusted benchmarks that evaluate provider performance and pinpoint the influential factors that impact those values. Without that trust, physicians are skeptical of the data and unlikely to change their behavior.

Healthcare 52

Healthcare Healthcare Distribution Physicians 52

Axxelus

OCTOBER 13, 2021

Pharmaceutical companies are always in need of talented individuals to help them build and maintain strong relationships with their current and prospective customers. However, finding talent on a scale suitable for growing sales—or even just maintaining an equilibrium—can be very difficult.

Sales 52

Sales Prospecting Pharmaceutical 52

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Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, Americans can now access negotiated prices before receiving care.

Healthcare 52

Healthcare Healthcare Insurance Networking 52

Pharma Marketing Network

OCTOBER 13, 2021

At the 7 th Advancing Women’s Leadership Skills & Opportunities in Pharma & Healthcare conference, top executives from across the pharmaceutical industry gathered to share their personal stories of success and perseverance to educate and inspire the next generation of female leaders. Despite a growing emphasis on diversity & inclusion and a more accepted understanding of the business impact that can be achieved through greater gender balance in organizational leadership, women still

Healthcare 52

Healthcare Healthcare Networking Pharmaceutical 52

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021? The American healthcare system is ushering in a new era of health cost transparency. After decades of negotiations between health insurance companies and healthcare providers being clothed in secrecy, [.].

Healthcare 52

Healthcare Healthcare Insurance Healthcare Provider 52