World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. One of our most frequent requests is to analyze small biotech websites. Some are in the start-up mode and don’t have the money to hire full-time digital marketers; others may have just received limited approval of one of their drugs and are still in clinical trials.

Media 180

Media Marketing Recruitment Doctors 180

Storyvine

MARCH 7, 2022

Problem: Peer-to-peer education and marketing is critical to deliver your message, but an HCP’s time is limited – even more so due to the pandemic. Since meeting in person has become near impossible, video is fulfilling marketing efforts, but overly-produced video isn’t filling the trust gap when HCPs are overly scripted and not authentic. It’s also expensive and labor/time intensive.

Education 52

Education Marketing Medical Pharma 52

Star OUTiCO

MARCH 7, 2022

Recently, there’s been an almost unprecedented demand for reliable pharmaceutical recruitment agencies. The pharma sector has been under immense pressure during the pandemic, which has severely affected a range of professions within the sector. Because of workforce shortages across the entire system, the recruitment landscape within the field has shifted, with a huge surge in vacancies.

Recruitment 52

Recruitment Pharmaceutical Healthcare Healthcare 52

eMediWrite

MARCH 7, 2022

How To Put Multi-Touch Attribution Into Practice. Multi-touch attribution is a marketing measuring technique that assesses the impact of each touchpoint in driving a conversion, consequently estimating the value of that touchpoint. Setting up multi-touch attribution might be difficult. That’s not to say you shouldn’t get started; the sooner you do, the sooner you can start optimising your attribution strategy.

Marketing 40

Marketing Healthcare Healthcare Media 40

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