MedCity News
DECEMBER 17, 2023
This bipartisan legislation will help create a more transparent process that allows patients and physicians to seek exceptions to step therapy protocol. Although it only applies to employer-sponsored health plans, the bill represents an important step towards reining in this troubling practice.
pharmaphorum
DECEMBER 17, 2023
Bristol-Myers Squibb has abandoned a bid to extend the indications of its combination of PD-1 inhibitor Opdivo and LAG-3 inhibitor relatlimab into colorectal cancer after it failed the phase 3 RELATIVITY-123 trial.
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MedCity News
DECEMBER 17, 2023
WellSpan Health launched a virtual nursing pilot involving Artisight’s smart hospital platform. So far, WellSpan’s nurses “are loving it,” said Erin Langmead, the health system’s interim director of clinical informatics and physician informatics support.
Contrarian Sales Techniques
DECEMBER 17, 2023
Ah, the siren song of passive income. It beckons from every corner of the internet, promising financial freedom and escape from the daily grind. Today, the melody takes the form of an AI-powered graphic design platform that, according to its proponents, can not only generate stunning visuals but also transform you into a Photoshop prodigy – all while lining your pockets with sweet design dollars.
MedCity News
DECEMBER 17, 2023
In this episode, we’re joined by Marielle Farina, senior manager of Deloitte. She’s here to discuss a report she recently co-authored that found that employed women pay significantly more in out-of-pocket medical costs than employed men.
Contrarian Sales Techniques
DECEMBER 17, 2023
The siren song of email marketing echoes across the online landscape. It's touted as the ROI king, the conversion crown jewel, the secret sauce to building lasting customer relationships. Yet, amidst the glitz of AI video generators and the latest social media trends, email often gets relegated to the dusty corner of marketing strategies. But hold your horses, because this email promises an AI-powered solution that will resurrect email marketing and turn you, dear reader, into a list-building ma
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Contrarian Sales Techniques
DECEMBER 17, 2023
Ah, the entrepreneurial rollercoaster: highs of achievement mingled with the constant gnawing feeling of a never-ending to-do list. Time becomes your most precious currency, and we all dream of a loyal sidekick, a magical "VA" – that stands for Virtual Assistant – who can handle the mundane tasks, freeing us to focus on the grand vision. Enter the "Super VA," an AI-powered tool promising to automate hundreds of marketing tasks in mere seconds.
PM360
DECEMBER 17, 2023
Publicis Groupe announced the appointment of Stephen Farquhar as Chief Executive Officer of Publicis Health, effective February 1, 2024. Farquhar previously served as Chief Marketing Officer at Publicis Media, where he led global assignments in a variety of industry verticals, including telecommunications, pharma, and CPG. In his new role, Farquhar will be responsible for leading Publicis Health businesses in the U.S., including oversight of healthcare creative agencies Digitas Health, Heartbeat
Contrarian Sales Techniques
DECEMBER 17, 2023
For every SEO warrior out there, the climb to page 1 is a battle fought on a daily basis. We've wielded countless content creation swords, built keyword fortresses, and strategized link-building campaigns like military generals. Yet, sometimes, the search engine gods seem to have other plans, leaving our websites languishing in the digital wilderness.
Contrarian Sales Techniques
DECEMBER 17, 2023
As someone who's spent years traversing the online solution jungle, I've seen my fair share of "revolutionary" tools promising instant success and creative nirvana. So, when the email about an "AI Website Architect" landed in my inbox, my skepticism meter instantly went into overdrive. The Green Flags : The allure of automation : The idea of generating entire websites, complete with copy, design, and even animations, in seconds is undeniably tempting.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Contrarian Sales Techniques
DECEMBER 17, 2023
My journey with video marketing has been.well, let's just say it hasn't been a straight shot to the top of the algorithm. I've been lost in the content creation jungle, my camera collecting dust as I stared at a blinking cursor, wondering how on earth I could compete with the polished pros and viral sensations. Scripts? Visuals? Animations? Don't even get me started on voiceovers!
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