Mon.Nov 01, 2021

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DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% to reach $9.53 billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% this year). How reliable is this estimate? eMarketer has been wrong more times than I can count.

Doctors 227
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The Luck of the Irish!

Authentic Influence Group

“IF YOU ARE LUCKY ENOUGH TO BE IRISH, YOU ARE LUCKY ENOUGH.” The Irish culture has always had a bit of luck associated with it. Although as a trained non-verbal communication buff I see it another way… Irish often possess these power traits: Optimism - Most born and bred Irish people have a very optimistic outlook on life. The glass is half-full or utterly full as they see it.

Training 130
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6 Month Reflection in Medical Device Sales

New to Medical Device Sales

You can listen here: [link] You can watch here: [link] Wonder what it’s like being a new hire in Medical Device Sales? So far, I’ve been in for 6 months and I wanted to share my experience with you! I wrote a blog and shared a podcast/video sharing my 3 months experience so here is my 6-month experience. Here’s my 5 tips for anyone new breaking into the industry of my 6 months experience.

Medical 130
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What Most Sales People Miss

Authentic Influence Group

There is a vital ingredient that salespeople often overlook. While they are so exacting about what the pitch will be, how to communicate it from a verbal perspective, often they miss the non-verbals. Recently, I presented at a company sales conference. This conference brought together various sales representatives to train them on a variety of issues.

Sales 130
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Unlocking Excellence: How Catalent Is Transforming Japan’s Clinical Research

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

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Remembering the extraordinary life of Dr. Henk F. Moed (1951-2021)

Clarivate

We at the Institute for Scientific Information are deeply saddened to hear of the passing of Henk Moed, our friend and mentor. Henk Moed was instrumental in the development of the field of bibliometrics and scientometrics and worked closely with Eugene Garfield, founder of the Institute for Scientific Information (ISI). His deep knowledge of and insights into bibliometrics and his sound understanding of the need for practical applications of research performance measurement was second to none.

Education 105
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Financial Advisors and Body Language

Authentic Influence Group

Have you ever heard the story of the millionaire financial advisors whose clients didn’t trust them? Me neither! Trust is a critical part of getting more clients as a financial advisor. There are a ton of variables in the process of building a relationship with clients in the financial service sector, but none come close to the importance of trust. Becoming a Better Financial Advisor with the 80/20 Rule Vilfredo Pareto, an Italian economist in 1896 found that around 80% of effects come from 20%

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Romantic Influence

Authentic Influence Group

"We accept the love we think we deserve” [i] said Stephen Chbosky. When I was in high school, I had two friends. One, Sarah was absolutely gorgeous, the kind of girl that makes us all jealous. My other friend, Amanda, was not as attractive, although she was the life of the party. I noticed how she got all the attention from the boys. The gorgeous knock-out girl was often overlooked.

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