RWD Marketplaces Solve Pharma's Challenges to Actionable Data
Prognos Health
MAY 20, 2022
A major step in the process of launching a new drug is compiling and analyzing various real-world data (RWD) sources to identify patient populations and refine sales and marketing strategies for those populations. Historically, this process has come with many challenges that make it difficult to glean actionable insights from these data sources.
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