World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Contrarian Sales Techniques

DECEMBER 4, 2023

In the bustling world of pharmaceutical sales, the role of a sample bag is often understated yet crucial. Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. The last thing any sales rep wants.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

Salesforce

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. This yields “relationship intelligence,” which is essential for turning cold contacts into warm leads. Any one of them can transform a cold call into a warm lead that drives a sale.

Medical sales 97

Medical sales Sales Medical CRM 97