World of DTC Marketing

MAY 13, 2021

For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective. In self-reports , the availability of drug samples led physicians to dispense and subsequently prescribe drugs that differ from their preferred drug choice.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

Salesforce

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. This yields “relationship intelligence,” which is essential for turning cold contacts into warm leads. Any one of them can transform a cold call into a warm lead that drives a sale.

Medical sales 97

Medical sales Sales Medical CRM 97

Pharmaceutical Representative Training

JANUARY 11, 2021

They usually have drug samples which they provide to physicians which they carry in their company car. This is not always the case with other industries where mergers and acquisitions lead to a higher frequency of layoffs. They are given quotas usually for how many doctors they should aim to see per day.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Pharma sales representatives Pharma sales representative 52

Contrarian Sales Techniques

DECEMBER 4, 2023

A bag too large becomes cumbersome during travel, while one too small might not hold all the necessary samples and literature. Compromising on quality might save a few bucks initially but can lead to a tattered, unprofessional look that does more harm than good in the long run. A chaotic bag can lead to a chaotic presentation.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52