World of DTC Marketing

APRIL 13, 2021

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty.

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

Contrarian Sales Techniques

JUNE 18, 2023

Gauging the Doctor's Receptivity When assessing your doctor's responsiveness, there are three basic steps: - Active Listening - Inquisitive Probing - Trial Closing These steps form the cornerstone of sales closing in the pharmaceutical sector. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

Contrarian Sales Techniques

OCTOBER 16, 2023

This could be scheduling a meeting, trying a product sample, or simply responding to the email or call. Examples for introducing oneself as a medical representative in various situations: In-Person Introduction: Approaching a doctor in a clinic or hospital setting: "Good morning, Dr. [Doctor's Last Name].

Medical 52

Medical Doctors Medical sales Product sample 52