World of DTC Marketing
APRIL 13, 2021
The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. doctors and 45% of all NPS and physician assistants as verified members.
Scott’s Directories
JUNE 16, 2022
The serious profession of doctors causes them to always have an unforgiving schedule. Trying to schedule a marketing meeting with a doctor can take a bit of effort and stubbornness, as doctors are notoriously difficult to pin down. There are more such basics to keep in mind when trying to sell products or services to doctors.
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Contrarian Sales Techniques
JUNE 18, 2023
Gauging the Doctor's Receptivity When assessing your doctor's responsiveness, there are three basic steps: - Active Listening - Inquisitive Probing - Trial Closing These steps form the cornerstone of sales closing in the pharmaceutical sector. When seeking a doctor's commitment, strive to be specific, outcome-driven, and realistic.
Contrarian Sales Techniques
OCTOBER 16, 2023
This could be scheduling a meeting, trying a product sample, or simply responding to the email or call. Examples for introducing oneself as a medical representative in various situations: In-Person Introduction: Approaching a doctor in a clinic or hospital setting: "Good morning, Dr. [Doctor's Last Name].
Healthcare Success
SEPTEMBER 20, 2022
They're often a valuable resource for special offers and product samples for health fairs and presentations. Ask your vendors. Remind your team to speak with vendors. Plan custom workshops or programs. to add value to your relationships with your target companies and attract more patients.
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