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Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.

Doctors 181
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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? Here are some options.

Doctors 286
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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

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Breaking Into Electrophysiology Med Device Sales With Keila Resto

Evolve Your Success

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. By specializing in electrophysiology, they are specializing in all of the electrical networks of the heart. We had pharma reps come through.

Sales 52
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A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis

Evolve Your Success

.” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. I would go in.

Medical 52