Pharmaceutical Technology
MAY 25, 2023
The Yellow Card biobank will launch as a joint venture with the UK-government funded entity Genomics England on June 1. The biobank will work in parallel with the MHRA’s Yellow Card website, which is used for reporting adverse events and side effects caused by medicines and medical devices, per the 25 May announcement.
World of DTC Marketing
JULY 17, 2022
But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.
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World of DTC Marketing
JULY 21, 2021
Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Still, the gatekeeper continues to be their doctor.
Contrarian Sales Techniques
FEBRUARY 26, 2023
These countries, known as "compulsory licensing" countries, have laws that allow the government to issue licenses to local companies to produce generic versions of patented drugs without the patent holder's permission. Some examples of compulsory licensing countries include India, Brazil, and South Africa.
World of DTC Marketing
JUNE 23, 2021
SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. government. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling.
Celeritas
SEPTEMBER 26, 2022
One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. During an emergency , however, when effective communication might not be possible, or the patient may not be in the right state of mind to provide entry, quickly scanning the bracelet can save time and lives.
Celeritas
SEPTEMBER 25, 2022
With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead. There is a feeling of tension or dread hanging in the air.
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