World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. DTC ads do NOT lead to unnecessary Rxs.

Marketing 285

Marketing Prescription Side effects Doctors 285

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59

Doctors Physicians Marketing Prospecting 59

Referral MD

JULY 5, 2022

Needless to explain, patient safety is indirectly improved by digital records. Doing so reduces the extra chatter and leaves no ambiguity between different doctors while treating the same patient. There can be several cases where patients cannot carry medical records or dictate past treatment history to their doctors.

Electronics 52

Electronics Healthcare Healthcare Medical 52

PM360

JUNE 11, 2022

When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights. The Future of Patient Influencers. Anthony Yanni.

Patients 59

Patients Pharma Education Media 59