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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Today’s leading healthcare organizations use AI tools to improve patient experiences by handling most first-touch requests and increasing employee productivity by managing time-consuming and repetitive tasks (allowing healthcare providers to spend more time on patient care). As always, write for your patients, not the search engines.

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How to Optimize Your Website for Google’s Helpful Content Update

Healthcare Success

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise. What is the Google Helpful Content Update? What is SEO-first content?

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What Does the Metaverse Mean to Pharma?

PM360

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. For Doctors: The metaverse presents novel opportunities for collaboration and skill enhancement.

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From Europe To The U.S.: A Medtech Executive’s Career Chronicle With Fred Colen

Evolve Your Success

with Fred Colen as he shares his transformation from an engineer to a MedTech executive. It’s one of those interviews that can stick with you and inspire you as you continue to go on and lead the wonderful career you are trying to lead. Do I want to be a medical doctor or an engineer?

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. Empower consumers to make smarter, healthier decisions, leading to better outcomes for healthcare brands and consumers. Drive more qualified leads and generate more revenue. Optimize organic search engine results for prospective healthcare consumers.

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Content Marketing for Doctors: How to Create Content They Want & Need

Healthcare Success

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 52
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What Is MedTech? With Chris Tremblay

Evolve Your Success

What I mean by that is, if you think about healthcare systems and they have their advisories and their own schools of thought on how to best manage patients in these high-acuity areas, our engine and software allow them to build on the backend these thresholds and protocols. We have our engine that does it at scale for them.