PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You must be able to convey complex medical information to healthcare professionals clearly and engagingly.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

Marketing 52

Marketing Physicians Doctors Patients 52