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EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual

Pharma Marketing Network

For more information please contact: Ria Kiayia, Digital Media and PR Marketing Executive at riak@marcusevanscy.com or visit: [link]. The post EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual appeared first on Pharma Marketing Network. REGISTER TODAY.

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Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

Luckily, the major media and measurement players are highly motivated to figure out what comes next—their business model depends on the data and insights garnered from third-party cookies today. The cookie’s death can lead to a better future for digital media globally, ” says Dennis Buchheim, EVP and General Manager, IAB Tech Lab.

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A Firsthand Perspective of Pharma’s Failures with DE&I

PM360

Bayer, where I was the Executive Director of Digital Media Strategy and Operations was the top brand. Leading the media team, I can assure you our engagement with these communities mirrored the company’s engagement with us as employees. Lips are saying all the right things, but where are the results? That is weird!

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Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Cognizant of this, brand marketers need to capitalize on the best data and technology sources to adopt a digital strategy that is more meaningful to their audiences.

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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

One lasting effect we see for pharma is the their “Digital Transformation” which was accelerated due to COVID, is here to stay and is not likely to unwind any time soon – in fact continues to accelerate. The post 2022 Predictions From the Front-Lines of Pharma Digital Advertising appeared first on Pharma Marketing Network.

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Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

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