Remove Customer Relationship Management Remove Doctors Remove Engineering Remove Physicians
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Doctors tell patients that an ounce of prevention beats a pound of cure.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

If you apply the right AI engines, you will get increasingly better insights. Advanced AI analytics platforms can turn the tide by providing MSLs with richer insights that foster important relationships with influential HCPs and, ultimately, bring the latest breakthrough treatments to patients faster. The Right Stuff.