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Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

Doctors 283
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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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How COVID-19 Has—and Will Continue to—Transform the Pharmacy

PM360

Adding responsibilities of testing for COVID-19 and administering the vaccine in mass volumes when it became available, pharmacists and techs had to shuffle workload and priorities in a way that supported this critical role as healthcare providers. Given the convenience of the local pharmacy to most in the U.S.,

Retail 98
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New Strategies for the Now Everywhere Point of Care

PM360

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Furthermore, 95% of those who pursued non-traditional care would likely do it again in the future.

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Engagement Opportunities in Healthcare’s Digital Front Door

PM360

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. More specifically, life sciences companies should consider dynamic physician directories that are personalized to a patient’s current location in real time.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Since buying the chain, Amazon has made strategic expansions of its brick-and-mortar locations ( Connecticut , San Francisco , and Milwaukee ), increased IDN partnerships for specialty referrals to 18, and introduced healthcare-focused subscription services, including One Medical and RxPass.

Retail 52
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Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.