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Rita Ribeiro

Pharma Marketing Network

Rita held leadership roles in marketing, sales, market research, and operations across multiple disease categories focusing on DTC and HCP channel promotion. She provides thought leadership consultancy services to companies, trade organizations and publications on commercial integration and digital ecosystem tools & analytics.

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Everything You Need to Know About Market Access in China

PM360

Three Categories of Drugs Medicines entering the Chinese market will be classified into three categories: Category 1 refers to medicines listed on the “National Essential Medicine List” and are eligible for full reimbursement by BMI. are classified into Category 3 , which is not under BMI coverage and requires full OOP payment.

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Pharmaceutical product positioning

eMediWrite

Surveys, focus groups, and other kinds of market research can fall under this category. Choose effective marketing channels : Choose the best marketing methods to connect with your target market. These communications ought to be understandable, succinct, and pertinent to the needs of the intended audience.

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Data – The first Strategic Planning element

Medical Device Success

Sales channel comparison matrix with competitors. Market growth rate by product according to their product category. Sales by special event – trade shows, etc. Sales by your channels – website sales, direct sales, dealer sales, etc. Market share analysis by product. Revenue information by product for last 4 years.

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PM360 Announces 2023 Trailblazer Award Winners

PM360

In total, PM360 , a leading life sciences marketing industry trade publication, recognized 73 winners across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives.

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Virtual Reality Training For Medical Device Sales Reps With David Howe

Evolve Your Success

The future of technology in healthcare is exciting, exciting also within this extended reality, virtual reality or augmented reality category. The context for why it’s lagging is the technology from the augmented reality category isn’t as mature or advanced as virtual reality. There are three categories.

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PM360 Announces 2023 Trailblazer Award Finalists

PM360

PM360 , a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.