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The four biggest challenges facing DTC marketers

World of DTC Marketing

Challenges await, and there isn’t one set of guidelines for every product category. Meanwhile, you are more likely to complete Navy SEAL training than click on a banner ad. Pharma continues to ignore a content strategy and the power to use content to be a leader in the health category. billion to as high as $19 billion.

Marketing 196
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Movers and Shakers

PM360

Award Winning Creative Leader, Bruno Brasileiro, Joins Calcium+Company Bruno Brasileiro Joining Calcium+Company, a leading mid-sized diversified health communications group, is Bruno Brasileiro as Executive Creative Director for the flagship advertising division, Calcium. ” Barsilerio commented on his new role.

Leads 52
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Your Guide to Virtual Reality Reimbursement in the U.S. Healthcare Market

Nixon Gwilt Law

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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KOL Management: A KEY Ingredient Of Your Marketing Strategy Recipe

Cesare Ferrari

I have already touched on the topic of KOL, particularly regarding new product development in this post. Since the category “medical device” is so diverse, the relevance of KOLs is variable. I encourage you to go over it as soon as possible. Today I will go through the role of KOL in downstream marketing. KOL: A Definition.

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The 7 Ps of Marketing

Healthcare Success

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. However, today, I like to use an expanded “7 Ps” definition.

Marketing 112
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Virtual Reality Training For Medical Device Sales Reps With David Howe

Evolve Your Success

In this episode, Samuel Adeyinka interviews David Howe to explore the world of virtual reality training for medical device sales reps. It’s a tool that allows us to practice, learn, and grow in ways we never thought possible. And the potential for its impact on our world is limitless. I do hope you enjoy this interview. How about you?

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Considerations for Mobile Health Technology Developers: Part 1

pharmaphorum

Although mHealth has been gaining in popularity for at least the past decade, before commercializing their mHealth products, developers must determine whether the product is subject to U.S. If so, developers must develop and execute on a regulatory strategy. The FDA’s General Approach to Regulating mHealth Products.