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What Percent of the Sales Force Should Be Out of the Money? The Answer Might Surprise You

The Marketing Advantage

January 26, 2021 It is not uncommon to hear from sales compensation plan designers that approximately 10% to 15% of the pharma sales force should finish a plan period without having earned a bonus payout. Let’s explore these limitations and why all representatives should earn a bonus.

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Women’s Health Marketing: How to Reach Women Healthcare Consumers

Healthcare Success

Women make over 85 percent of consumer purchases in the U.S. Ninety four percent of women make their own healthcare decisions, and 59 percent of women make healthcare decisions for others. What a blow to our industry and to our women. When it comes to the household, they make up to 90 percen t of the healthcare decisions.