PM360

NOVEMBER 29, 2022

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

Eversana Intouch

JANUARY 11, 2022

Welcome to 2022! More bleakly, according to estimates from the WHO and The Guardian /Kaiser Health News, by the spring of 2021, more than 100,000 healthcare workers globally had died from COVID-19, and more than 3,600 of those were in the United States.

Marketing 52

Marketing Pharma Medical science Media 52

PM360

NOVEMBER 21, 2022

When Marc’s doctors discovered he had a rare liver condition, it almost felt like a relief. Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. At least his enemy now had a name. Piecing the Fragments Together.

Patients 52

Patients Medicine Biopharma Media 52

PM360

SEPTEMBER 15, 2022

Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Healthcare professionals (HCPs) are changing their habits accordingly.

Education 52

Education Media Medical Physicians 52