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Pharma’s reputational high will be short-lived

World of DTC Marketing

Pharma has gone to court again and again to delay generic competition of biologic drugs. One company AbbVie has used the courts to stop competition of its top drug Humira. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

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UnitedHealth-Walmart partnership heats up U.S. Medicare provider competition

Clarivate

The plans are profitable and continue to draw new Medicare enrollees, leading all top payers to make investments in retaining and attracting enrollees. Teaming with Walmart allows UnitedHealth to keep its leading position in the Medicare Advantage segment, where it holds the top market share with 7.9 2 Humana by more than 2.5

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

Ready to start leveraging QR code technology and stay ahead of your competition? In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Elderly care.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

Ready to start leveraging QR code technology and stay ahead of your competition? In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. Elderly care.

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Can price transparency improve medication adherence?

Clarify Health

The goal of these initiatives is to give patients the information they need to make more informed decisions about their care and to encourage competition among providers, ultimately driving down costs. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

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Nine for 2023, part three: thriving or surviving?

pharmaphorum

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed. She holds a degree in biochemistry from Oxford University.

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Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

A district court judge later overturned the first verdict, but a US appeals court in 2020 reinstated the $235 million judgment against the generics manufacturer. The post Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug appeared first on.