World of DTC Marketing
AUGUST 19, 2022
It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.
World of DTC Marketing
MARCH 8, 2021
SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 The explanation of why is actually quite simple.
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pharmaphorum
JANUARY 4, 2023
A change to the risk evaluation and mitigation strategy (REMS) for mifepristone – sold as Mifeprex by Danco Labs and also available as a generic – means that it no longer needs to be dispensed in person by a healthcare provider at a registered clinic.
PM360
JULY 21, 2022
Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Fierce Healthcare. Updated September 17, 2019. Updated May 13, 2019. References: 1. Finnegan J.
Referral MD
MARCH 28, 2022
Under stage 2 of Meaningful Use for EHR regulations, the government required that healthcare providers offer the means to electronically exchange information securely with their patients. Prescription renewals linked to a pharmacy of choice. Easier prescription refills. Medical history and lab test results.
Clarify Health
JANUARY 19, 2021
Much like how many consumers are turning to Amazon or Instacart delivery instead of in-store shopping during the pandemic, early data suggests that large swaths of the US population are choosing telehealth encounters instead of in-person visits with their healthcare providers. In some states, the observed rate went as high as 23%.
pharmaphorum
JANUARY 29, 2023
The huge pressure on healthcare systems as populations grow and age will drive continued innovation in the sector, with parties increasingly exploring the benefits of cloud computing or artificial intelligence across the whole healthcare ecosystem.
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