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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” Crown, 2016. (3)

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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Johnson & Johnson was one of the first major companies to make a public commitment to the SDGs in 2016. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.”

Pharma 103
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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

Life sciences and healthcare are becoming united. Clapsis spoke about the role CVS Health is playing in capturing and using RWD for clinical research: “What’s really exciting now is that we have the ability to generate patient reported outcomes (PROs) and other observational data as part of the normal course of healthcare.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

Life sciences and healthcare are becoming united. Clapsis spoke about the role CVS Health is playing in capturing and using RWD for clinical research: “What’s really exciting now is that we have the ability to generate patient reported outcomes (PROs) and other observational data as part of the normal course of healthcare.

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The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

In the clinical education space, within medical device, medical device reprocessing, healthcare supply chain, operating room, and infection prevention. To your point about going through in grad school and law school, even that whole time, I was working at the hospital and I was thinking, “I’m not going to stay in healthcare.